In an unusual celebration of the worldwide game sensation Angry Birds, national carrier Finnair has arranged a mid-air competition between fans of the game, created by Finnish company Rovio.
The Angry Birds Asian Challenge will see up to eight gamers compete on a flight to Singapore, joining other passengers in the playing the addictive game on specially-designed consoles. Mobile gaming enthusiasts wanting a place on the flight must log on to the Finnair website and say why they are the game’s biggest fan. The five most popular responses will win places on the flight, and 2-3 other entrants will be selected by a Finnair jury.
“Although the Angry Birds have already flown almost everywhere in the world, the trip to Singapore will be the birds’ longest continuous flight to date,” said Peter Vesterbacker, marketing director at Rovio. “The Angry Birds game has been downloaded to various platforms over 350 million times, and we are delighted to be able to bring new Angry Birds games and experiences to a growing fan base,” he added.”
Finnair said the competition was created with the aim of highlighting Finland’s innovative culture to its Asian market, as the airline is looking to double the number of flights it operates between Europe and Asia to 140 per week.
Entries to the contest must be completed by September 12, and the winner of the mid-air gaming battle will be awarded the first ever Angry Birds Asian Challenge title. Details of the contest will be posted via Twitter onto the Finnair website, and a “real live Angry Bird” will be present throughout the competition, according to the airline.