Art and Fashion lead the way in Madrid

Madrid is launching a brand new tourism campaign in New York to boost the number of visitors to the stylish city. Reproductions of Spanish works of art along with work by international artists are being used to promote tourism to Madrid. The emphasis of the work is Spanish culture and fashion and will be unveiled at New York’s Grand Central Station.
The title of the first stage of the exhibition is ‘Paseo del Arte’ (The Art Walk) and will stay in the station for four days where it will be seen by more than 500,000 people each day.
Grand Central is already home to several world famous pieces of art including a stunning piece by Monet. Many of the paintings that will be brought to promote Madrid are from some of the most important art collections in the world.
The exhibit coincides with another promotional campaign that the Madrid region is conducting. The aim of the campaign is to raise awareness in the USA of the cultural and tourist potential of the Spanish capital, along with the wide range of business opportunities that it offers potential investors. The campaign will travel to New York, Boston and Washington, collaborating with the Madrid Chamber of Commerce and Industry.
The art exhibition itself will feature a reproduction of Picasso’s anti-war mural ‘Guernica’, the 1937 painting will be shown in New York for the first time since it was returned to Spain’s Museum of Modern Art in 1981.
Along with the strong emphasis on Madrid’s culture, the fashion of the city will also be promoted through the presentation of the book ‘Geografia de la Moda Española’ (Geography of Spanish Fashion) at the New York Central library.

Author: Mary Stevens
Date: 10/02/2010

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