Iceland Tourism Expecting ‘Bumper Year’ in 2012

The national tourism board of Iceland has predicted that the country will experience a “bumper year” in terms of the number of visitors expected in 2012.

The organisation pointed to a number of factors which indicate that the country is set to enjoy a boost in tourism revenues in 2012, including the significant increases in visitor numbers already seen in 2011. Figures for November 2011 show that Iceland welcomed over 5,000 UK visitors during the month, which was a 20 per cent increase on figures for the previous year, when 4,300 Brits visited Iceland.

Figures for 2011 between January and November showed an 11 per cent increase on visitor numbers the previous year. Iceland has had a particularly good year in the press, receiving a listing as the world’s best adventure travel destination in the Sunday Times Travel Magazine, as well as a mention in the National Geographic Traveller magazine’s Best of the World 2012 guide. On top of this, the current economic situation has made Iceland a more affordable option for many Brits and other Europeans.

Iceland is also set to benefit from a range of developments within the country itself next year, including the opening of the Hotel Reykjavik Marina – part of Icelandair’s expanding portfolio. The hotel is set to welcome its first guests in April 2012.

Image by christine zenino

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