The Japanese National Tourism Organisation (JNTO) has launched a campaign focusing on golfing holidays. An exhibition at the International Golf Travel Market in Belek, Turkey was the initial step the organisation took, promoting the nation’s 2,400 golf courses and holiday packages to more than 1,200 attendees earlier this month.
In August, Peter Walton of the International Association of Golf Tour Operators explained that “Japan is in a very lucky situation. It has a wonderful golf destination but it’s totally undiscovered, it’s great value for money, some of the best golf you’ll ever play anywhere in the world and with such wonderful combinations with culture … and some of the best food and wine and sake that you’ll ever have, we urge you come and visit Japan now … it’s a great time to come, at any time of year there’s a different place where you can play golf”
Walton also explained that “there is a common perception that golf in Japan is expensive, but in fact, particularly in Hokkaido, the green fees vary enormously and perhaps most interesting of all is that the restaurants, bars and other commodities are reasonably priced.”
Japan is famed for its urban cityscapes and rural landscapes and the JNTO hopes to bring golf to the forefront of travellers’ minds with this campaign which follows in the footsteps of its previous pushes for skiing and tropical holidays in Okinawa.
The World Ladies Championship Salonpas Cup took place earlier this year near Fukushima, around 250km north of Tokyo, whilst the Casio World Open will soon arrive at Kochi Kuroshio Country Club in Kochi.