Let it Snow!

Bookings for Ski holidays this year had hit their lowest in over ten years. Many British ski operators were in danger of losing out this year, including several of the major companies. However they will all be breathing a sigh of relief as an influx of heavy snow has increased the popularity of a 2010 European ski holiday.
From this week the weather conditions have resulted in less rain and more snow across the majority of European skiing resorts. The warmer air coming in from the west and south means that high altitude resort will benefit the most from this fortunate skiing weather.
Ski companies are already benefiting from this late turnaround, with many tourists rushing to book a late Christmas holiday or an extra special new year’s break. The Val d’Isere and Tignes resorts in France are two of the most popular ski resorts and are both covered in a blanket of thick snow. The Courchevel resort in Chamonix is also in great shape with over 30cm of snow in the last week.
Switzerland is another attractive destination for late 2010 holidays, the Verbier resort has had 60cm of snow over the past week but the ultimate Switzerland resort is Andermatt, which has had more than 100cm.
The heavy snowfall has rescued the failing British ski companies, with ski holiday numbers at a drastic low point; it could not have come at a better time. With even more predicted snowfall to appear over the next few weeks it seems likely that even more tourists will be heading abroad for their white Christmas.

Author: Peter Ellis-Amoore
Date: 17.12.09

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