The Biggest Event to Hit London Is Open to All
The ticket prices for the London 2012 Olympics have been released offering staggered prices running from £20.12 to £2,012 for the opening ceremony. The Olympics is set to be one of the biggest events to hit the city with thousands of visitors from around the world arriving to watch the games. Tickets available for the sporting events will start at £20 and rise to £725 for the popular men’s 100m athletics final. The Organising Committee of the Olympic and Paralympics Games have previously stated that a total of 8.8m tickets would be available for the games with 75% of the tickets to go on sale to the public in March 2011. The London 2012 chairman, Lord Coe, unveiled the ticket prices in what he termed ‘the daddy of all ticket strategies’, ensuring that every effort has been made to ensure that tickets were available to everyone. Coe went on to state that “We have three clear principles for our ticketing strategy; tickets need to be affordable and accessible to as many people as possible. Tickets are an important revenue stream for us to fund the games and our ticketing plans have the clear aim of filling our venues to the rafters.”
Another incentive to attract spectators to the events is the ‘pay your age’ promotion which is available to both the young and old. Anyone under the age of 16 at the start of the games will pay their age in pounds for a ticket to an event; those over the age of 60 by the same date will pay a flat fee of £16. Tickets for the event are set to fly off the shelves with many London hotels predicting full occupancy throughout the course of the events.