After November’s World Travel Market in London, it was decided that sports tourism is the way to pull people out of the recession. The upcoming large scale sporting events such as the World Cup in South Africa and the London 2012 Olympics have reignited people’s interest in tourism, perhaps leading to global tourism making a comeback.
Tennis ace Rafael Nadal has emerged as the face of the Balearic Islands, specifically Majorca. The star hopes to make the island one of the number one spots for sports tourism and is currently helping with a campaign to highlight what Majorca has to offer. The campaign focuses on the typical sun, sea and sand attractions along with promoting sports tourism to the island.
Majorca has suffered a drop in tourist numbers, especially with travellers from the UK. The current world economic status has been one of the reasons for this drop along, with the rising cost of the euro forcing holidaymakers to seek cheaper destinations. The summer bomb blasts in Majorca also affected the islands tourism, with many tourists unsure about returning to the island.
Majorca’s tourism board have said that they want to make potential holidaymakers aware of the fantastic golf facilities that are offered all year round. The water sports on the island are another popular attraction with everything from para-gliding to scuba diving available to island visitors.
Rafael Nadal’s input into the sports tourism campaign will hopefully increase the profile of the island. With a world champion giving the facilities his seal of approval, you won’t be disappointed!