A new campaign to boost tourism in North Wales is being launched. The new plan aims to turn North Wales into one of the UK’s top five visitor attractions. With greater investment the Tourism Partnership North Wales aims to promote the outdoor activities market and provide a ‘wow factor’ for visitors with excellent service and facilities.
The Tourism Partnership aims to break the £2bn barrier by 2015 with the new strategy that will be by heritage minister Alun Ffred Jones in Caernarfon. Jones states that ‘I believe it can make an even greater contribution in future and is a sustainable sector which, properly managed, will continue to thrive for generations to come’. Jones also stressed the importance of tourism for small businesses in the area ‘To achieve its full potential, then all involved in tourism need to agree where it is heading and work to a common agenda’.
The tourism plan is being overseen by a group of representatives from all involved with the tourism industry in North Wales. Together they aim to maximise the advantages of the region to place it in the list of top five UK destinations. With impressive landscapes, mountain ranges and a fantastic coastline, North Wales is already a popular holiday spot for families and older travellers wanting to stay close to home. Walking holidays are also extremely popular with the North Wales region.
North Wales is competing with over 2,000 destinations however the Tourism Partnership North Wales believes that they are definitely up to the challenge!
Author: Craig Holloway