Star Status Overhaul

China Takes Stand against False Star Ratings
In order to protect the reputation of the country’s tourism industry, China is planning to accelerate a motion to strip poorly run hotels of their star ratings. There are around 15,000 star-rated hotels across the country however many of them are advertising their services at a higher level than what they actually are. For the first time, anonymous customer opinions will be considered alongside the opinions of industry experts in order to create a more realistic star rating that reflects the hotel. Head of the National Tourism Administration of China, Du Jiang has stated that hotels already bestowed with a star status will have to go through quality checks once every three years. This is a change from the current five year process that looks at improvements that can be made to the hotel.
The catalyst for this move was the announcement that the Chongqing Hilton was to lose its five star status after allegedly permitting prostitution to operate on its premises. This revelation was posted online last week with many industry experts already describing the announcement as potentially ‘seriously damaging the image of China’s star rated hotels’. The incident has pushed the tourism administration to strengthen the management of the hotels; those not up to scratch will be expelled from the classification system. Due to the vast number of hotels that are not performing and the amount of new hotels that are appearing each week, this new management technique will hopefully transform the already damaged reputation of China’s accommodation.

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