A brand new campaign to attract golfers to Scotland has been launched this week by the counties tourism board. The campaign hopes to entice visitors from around the world to enjoy the world class facilities and stunning scenery.
VisitScotland ‘Drive it Home’ promotion also encourages travellers to enter a competition to win 250 free tee times, play the famous Old Course in St Andrews and even play with Sam Torrance. The campaign is targeting British golfers as well as key golfing markets including Sweden, Canada and the US.
VisitScotland have revealed that golfers spend on average, twice as much as any other visitors to the country. Research suggests that for every £1 spent on a green fee, £5 was spent elsewhere in the Scottish economy.
Tourism chiefs believe that the promotion will boost the golf sector which is already worth more than £220 million to Scotland and supports over 4000 jobs. VisitScotlands tourism executive Phillip Riddle states that ‘Drive It Home encourages Scottish golf courses and local businesses to work together and cross-sell, an ethos which, particularly in the current climate, will help the industry achieve its full potential’.
Sam Torrance is acting as a gold ambassador for Scotland and hopes that the promotion, which runs till April will provide a perfect reason for both UK and international golfers to visit the ‘Home of Golf in 2010’. He goes on to explain that ‘Scotland is the undisputed home of golf – we have the best courses in the world and facilities that are second to none and will again be firmly on the golfing map this year with the 150th anniversary of the Open’.
Author: Many Stevens