Travel Tops ‘Once in a Lifetime’ Experiences for Brits

Travel has come out as the top ‘once in a lifetime’ experience for Brits, according to a new survey by pensions and investment provider Scottish Widows.

The study, which surveyed over 2,000 people, revealed that Brits dream most about a holiday of a lifetime – something beyond their regular holidays to Tenerife or Majorca. More than a quarter of respondents (26 per cent) saying they would love to travel the world and nine per cent said that a trip to the Caribbean would be an experience of a lifetime.

Experiences involving nature also proved popular, with 11 per cent saying that they wanted to swim with dolphins and nine per cent saying that a safari would be their dream trip. While the responses were varied, almost half of those surveyed thought that experiences to treasure were easier to come by now that they have been in the past.

“A once-in-a-lifetime experience is something to aim for and can be very motivating. It’s something that people aspire to do throughout their lives,” commented Roger Black MBE, Scottish Widows ambassador for the London 2012 Olympics Games. “For me, winning my Olympic medal was a once-in-a-lifetime experience. It goes to show we can achieve our dreams, if we’re willing to commit enough time and effort,” added the Olympic 400m Silver medal-winning former athlete.

Of the 86 per cent of Brits who said they had life-ambitions, 45 per cent said they would be willing to stretch their finances to the limit in order to achieve their dreams, according to the survey.

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