Turkey Aims For the Top

Popular Destination Sets Sights on Top Five

Turkey is setting itself a high target for 2011, to become one of the top five worldwide tourist destinations. The popular European destination has been a familiar fixture in the top ten lists for many years, however a spokesman at the World Travel Market conference in London has revealed that they are striving to increase their already growing visitor numbers. Despite the economic struggle that dominated most of 2010, Turkey still managed to entice over 27 million people to its shores, an increase of around 2% from last year. The city of Istanbul has proved especially popular achieving the coveted European Capital of Culture status. A spokesman for the Turkish Culture and Tourism Office has stated that “This year growth looks set to be even more spectacular, according to data which reveal over 23m visitors arriving to Turkey so far in the first nine months of 2010, translating to a year-on-year increase in tourist arrivals of 6%,”

Turkey offers a wide range of holiday opportunities including spa breaks, city excursions and beach holidays. This variety is one of the many reasons why visitors are flocking back to the country especially visitors arriving from the UK. The World Travel Market (WTM) is one of the most important events in the tourism calendar and highlights the changes and trends in the industry over the last year. Along with Turkey’s push for a top shot, the WTM also focused on the increase in demand for all inclusive breaks and cruise holidays.

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